Harry's
marketing campaign

CLIENT
Harry's Shave Club

ROLES
Art Director // Cassia Brooks
Copywriter // Thom Crowley

SUMMARY
Concepted and designed two different marketing campaigns for Harry's Shave Club. Each campaign included a set of banner ads and social assets that lead to 6 unique landing pages. 

WHAT WE DID

Disrupting a mature category.

We created two integrated campaigns, "For Your Consideration" and "Harry's School of Shavenomics", to boost digital acquisition and activate Harry’s marginal consumer. Thom Crowley and I worked closely together to brainstorm, concept and design the two campaigns. Each campaign consisted of 6 different ads leading to 6 different landing pages. 

RESULTS

Campaigns were some of the highest performing first iteration campaigns in the company's history
Drove trial and conversion
Expanded brand awareness and affinity
Shifted customer preference